Swiss-based Lombard Odier Darier Hentsch & Cie is to shorten its name to Lombard Odier. Commonly abbreviated to LODH, the bank wishes to simplify its name and remove the clunky acronym.

The rebranding means that the bank will revert to the original name of the larger of the two founding subsidiaries. The bank was formed in 2002 following the merger of the two Geneva-based private banks, Lombard Odier & Cie and Darier Hentsch & Cie.

Despite the adjustment, the bank is not looking to restructure. Business policy remains unchanged. A spokesman for the bank told WealthBriefing that the name would not affect partnership structure.

“This is part of the evolution of our brand as we expand internationally, and is designed to reinforce our identity as a partnership and to facilitate the building of our brand worldwide,” he said.

At the time of the merger, six years ago, the newly founded entity had SFr 140 billion ($120.8 billion) in assets under management. That has since grown to SFr160 billion.