The fintech firm has broadened content to one of its MarketMap offering that is used by services such as wealth managers and advisors.

US-headquartered financial technology firm SunGuard, serving sectors including wealth management, has announced that its MarketMap market data no solution now operates added content from social sentiment, reputational risk, short interest and company research providers.

The additional information will help wealth managers, advisors and traders to unearth new investment ideas, respond quickly to client needs and give more varied offerings, the firm said in a statement yesterday.

The following content is now available on the MarketMap terminal:
-- Social sentiment from Heckyl, which tracks and provides users with alerts on mood changes in the market toward a company’s value before any price movement takes place;
-- RepRisk Index, which captures and quantifies the reputational risk exposure of companies across sectors and countries related to environmental, social and governance (ESG) issues, and helps mitigate reputational and financial risks;
-- SunGard’s Astec Analytics Borrower Activity Rating, which identifies the most actively borrowed stocks in the market through an easy-to understand indicator of short-interest;
-- The BATS One Feed, which provides a comprehensive view of reference quotes and trade data from all four BATS U.S. equities exchanges.

“There are enormous opportunities to dig deeper and wider to leverage broader access to unique value-add content and provide more value to customers. Such insights can lurk in all sorts of places currently present in existing platforms but are yet to be discovered,” Harald Bina, head of product management, SunGard’s global trading business, said.