Strategy
Sun Life To Bolster Wealth Management Through New Firm

Canadian life insurer
Sun Life Financial is looking to boost its wealth management
offering in the country through the establishment of a new
independent mutual fund firm, Reuters reports.
The new entity, which will be introduced in autumn, will include
a range of funds that will be sold via Sun Life Financial
advisors and primarily target clients of its group retirement
services. The company already receives 40 per cent of its
earnings from its wealth management unit and is bent on seeing
this increase as more baby boomers consider retirement.
The new funds will be taken out of Sun Life's
MFS affiliate in the US,
McLean Budden in Canada and
Birla Sun Life Asset Management in India, and other
third-party partnerships, Sun Life Canada president
Kevin Dougherty told the news service in an interview.
"We'll be reaching into these companies really for the best of
what they've got and for what we feel is a hole in the line-up of
funds available to Canadians today," Dougherty was quoted as
having said.
The fund is still in the process of registration and is expected
to have "Sun Life" in its name when finalized.