WM Market Reports
Stocks, Luxury Goods To Benefit, Traditional Collectables Will Suffer In Great Wealth Transfer – Study

There is considerable commentary on a multi-trillion dollar wealth transfer and what impact it will have. One area could be on economic and financial sectors. A rising generation might be less interested in traditional collectables, even hostile to them, and prefer other areas instead.
Traditional antiques, family homes and certain collectables will
be hit by a multi-trillion wealth transfer around the world.
Luxury goods, high-end travel, listed equities, cryptos and
sustainability-linked investments stand to benefit from this
trend, as it plays out over coming decades, according to Edmond de
Rothschild in a white paper.
The European private banking house is trying to predict the asset
allocation and business implications of this shift. According to
US data alone, household wealth is worth approximately $150
trillion. Globally, the transfer is expected to make it the
largest in history, with an estimated total of between $80
trillion and $125 trillion by 2045.
In geographic terms, of the at least $80 trillion expected to be
transferred globally, 60 per cent will be inherited by
individuals in the Americas, 25 per cent in Europe and the Middle
East, and 14 per cent in the Asia-Pacific region.
Asset differences
“This record wave of wealth transfer is expected to benefit heirs
who are more focused on investing in public and private markets
and sustainable investing, but who are also more attached to
their social status and quality of life. Female heirs are
expected to receive an average of 56 per cent of these sums, with
significant implications for several industries,” the bank
said.
The private banking and wealth management sectors are prime
beneficiaries of this shift, the report said. Adjacent sectors
including online financial advisory services, luxury goods,
travel, and luxury real estate sectors, as well as legal and tax
consulting and the entertainment industry, are expected to
benefit from this windfall.
On the downside, the sift will be negative for mid-range
consumption, given the rise in inequality it may cause, as well
as on suburban real estate and antique collections, which are
likely to be sold by more urban heirs whose tastes differ from
those of their elders, the report said.
A challenge for policymakers unsettled by rising inequality is
that if inheritors are taxed more heavily, affected
individuals might move to more favourable tax regimes. (There are
already signs, so reports say, that
this is happening.)
The report even delves into how certain collections and
valuables, already losing appeal because of changing attitudes
and preferences, will lose out. (This also raises the point of
estate planning for fine art and other areas where styles and
preferences of potential inheritors are a factor.
See another article on this area.)
“We can expect traditional collectables, such as stamps,
classical art, spirits, etc., to decline. Physical assets that do
not align with the younger generation’s preference for
sustainable investing could be particularly affected: traditional
furniture, hunting trophies, and animal fur coats are, in fact,
taboo for many members of the younger generation, at least in
Europe.
“Furthermore, assets that require maintenance, time, or convey an
outdated message (such as a colonial trophy, collections of
antique tableware, or old stamps) hold less appeal for younger
generations. It’s also important to keep in mind that younger
generations tend to be more mobile and more urban than their
elders. As a result, real estate agents in small towns and rural
areas are concerned about the future of certain properties passed
down through inheritance. Some heirs may indeed prefer to sell
family properties located far from where they live, rather than
keeping them as second homes. However, this trend varies by
region, depending on the family’s attachment to the property, its
condition, its heritage value, and local real estate market
conditions.”
The report said that many “peripheral real estate assets and
collections of antique art could be sold off in favour of modern
art, watches, designer jewellery, and high-end clothing, but
above all towards stocks, cryptocurrencies, private markets, and
sustainable investing. The transfer of wealth from Baby Boomers
to Generation Y, however, remains favourable for luxury real
estate,” it said.
Out with fur coats, in with stocks and
cryptos
On the positive said, if inheritors dump certain assets
bequeathed to them, they could put money into stocks and bonds.
Younger generations are also less inclined to pass on wealth to
future generations and prefer to take more risks and create
economic opportunities.
“Today’s young investors, who will inherit family wealth
tomorrow, are likely not only to be more willing to invest in
public markets, but also to allocate a portion of their assets to
alternative asset classes such as private markets or
cryptocurrencies,” the report said. “In addition to asset
classes, investment preferences may also vary by style, with
Millennials showing greater interest in sustainable investing.
Heirs are also more likely to turn to liquid assets than their
peers. However, a certain degree of conservatism and respect for
`family heirlooms' cannot be ruled out. In the realm of luxury
assets, a shift driven by social status can be observed, moving
away from `traditional luxury’ (such as works of art) towards
`social status luxury,’ such as watches or jewellery,” it
said.
Generational changes
The report said that younger members of the middle class, facing
inflation and a decline in purchasing power, are likely to sell
inherited assets to purchase a new home or renovate their current
one; younger generations inheriting significant wealth are “more
inclined to retain those assets, unless a major business
opportunity compels them to sell these inherited assets.”
“This means that banks and asset managers must adapt: they need
to offer a solid ESG portfolio, provide opportunities in private
markets or cryptocurrencies, and deliver robust financial advice
tailored to a younger and more female clientele,” the report
continued. “Banks in countries where financial assets already
make up a significant portion of the older generation’s wealth
are likely to benefit less from this major wealth transfer than
banks in countries where real estate plays a dominant role:
indeed, the sale of real estate and the conversion of the
proceeds into financial investments are expected to represent a
significant shift for these wealth managers,” it said.
Wealth transfer will boost luxury goods manufacturers because of
growing importance of social status among many young people, the
report said.
“Furthermore, the urbanised and globalised younger generation is
more familiar with major international brands than [the] previous
generation were. The success of Richemont and Tiffany in the
jewellery sector reflects this trend towards social status and is
expected to gain further momentum as inherited wealth is
transferred to younger generations,” it said.
Jurisdictional variety
The report said composition of wealth varies from country to
country. More than 80 per cent of wealth is concentrated in
financial assets in Sweden, Israel, and Taiwan, but it accounts
for less than 30 per cent in Spain and India, and even less than
20 per cent in Turkey.
“The differences in wealth composition among these countries
could influence the impact of inheritance transfers, as financial
assets are generally easier to liquidate to finance consumption.
Conversely, real estate assets, for example, are not as quickly
or easily divisible among heirs,” it said.