The partnership is an example of the cross-over between the worlds of wealth management and healthcare.

Standard Chartered has partnered with Bupa Global, an international private medical insurance provider, and WHOOP, a fitness and health wearables business. The UK-listed bank is launching a new health and wellness proposition for affluent clients.

In some ways, the launch highlights the intersection of wealth and health – a trend that WealthBriefingAsia has noticed before in the Asia-Pacific market. (See articles here, here and here.)

Standard Chartered said it expects the offerings to be available in the coming months to Priority, Priority Private and Private Banking clients in Hong Kong, Singapore and India.

The bank said the partnership drew on insights from a study of 800 of its clients in Hong Kong and Singapore. 

The partnerships are designed to provide “exclusive offerings to address clients’ growing interest in end-to-end healthcare solutions spanning disease prevention, diagnosis, treatment, after care, and health and wellness coaching,” Standard Chartered said.

“As a leading international wealth manager, we are committed to redefining what wealth means for our clients, extending beyond financial success to encompass long-term health and wellbeing,” Samir Subberwal, global head, wealth solutions, deposits and mortgages, and chief client officer, Standard Chartered, said. “Our new strategic partnerships with Bupa Global and WHOOP mark a significant step in that journey. By combining trusted medical expertise with active data delivered through cutting-edge wearable technology, we’re empowering our clients to take a more holistic view of their lives, where wealth and wellness go hand in hand.”

Left to right: Anthony Cabrelli, managing director, Bupa Global; Samir Subberwal, global head, wealth solutions, deposits and mortgages, and chief client officer, Standard Chartered; and Todd Stiefler, VP of enterprise at WHOOP.