The UK-listed bank says it joins a select group of banks that support the global, glamorous motor racing series of F1.

Standard Chartered has become the official “wealth management partner” of Formula 1, continuing a pattern of banks supporting sports to promote their brands.

The UK-listed bank said that from 2026 it will also be the motor racing franchise’s official corporate and investment banking partner in a multi-year deal.

With F1 races taking place in Asia (Japan, China, and Singapore) and the Middle East (Abu Dhabi, Saudi Arabia and Bahrain), supporting this brand makes sense for a bank that earns the bulk of its revenues in such regions. The lender said it operates in 19 of the 21 F1 race markets. It also sponsors English football club Liverpool FC in a deal that runs until the 2026-27 season. 

UBS sponsors the Mercedes AMG Petronas team, while Santander is official retail banking partner for F1. 

Banks can associate themselves with the excitement and glamour of motorsport – often a passion held by their clients – and position their brands in an area known for fierce competition, teamwork and engineering excellence. The move also highlights the intersection of sports and wealth management that this publication has noted for some time.

Standard Chartered made the point that as a fast-growing global sport, F1 has a large fan base of younger adults – 43 per cent of fans are aged under 35. On the diversity point, 42 per cent are women.