borro, the UK personal asset lender, has rolled out what it says is a new concierge service to collect their insured asset collections, tapping into the continued interest in holding items such as gold and art amid an uncertain economic climate.

Initially launching in Wales, the Midlands, and the north of England, and with more locations to be confirmed, borro says the service enables clients to arrange asset collections from a fully insured member of its team who will visit their personal address or business to collect the asset. The assets are collected within 24 hours for transport and valuation by borro; customers will then be given a valuation and possible loan options.

“Our new concierge service enables customers around the UK to experience the same level of service currently available in London, or when clients often personally bring their assets to our secure HQ at the London Silver Vaults. This will overcome any possible trepidation about using a secured courier service or insured post, and will give clients a faster turnaround time on accessing liquidity from their personal assets,” Paul Aitken, chief executive and founder of borro, said in a statement.

Since it was launched in 2008, borro has issued more than £50 million ($78 million) of personal asset loans to individuals and business owners, often against a climate of lower lending from traditional sources such as banks. The firm offers loans of up to £1 million against assets including fine art, antiques, prestige cars, luxury watches, diamond jewellery, gold, fine wine, and other high value assets.