The firm, which provides luxury real estate services in cities including Hong Kong, New Delhi and Tokyo, is ramping up its marketing strategy.

Sotheby's International Realty Affiliates has launched a marketing programme to further its reach to luxury real estate consumers worldwide.

The programme will see content delivered through a range of platforms, including media partners such as The New York Times, as well as the Google Display Network and Apple.

“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby's International Realty Affiliates. 

“Sotheby's International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”

The firm is part of New York-listed Realogy Holdings, which in 2004 entered into a strategic alliance with renowned auction house Sotheby's. It currently has 825 offices in 61 countries and territories worldwide.