The French banking group’s Serbian subsidiary, Societe Generale Srbija, is targeting the country’s high net worth individuals.

Societe Generale’s Serbian business is expanding its offering for top-tier wealth management clients. 

Supported by Societe Generale Private Banking, Societe Generale Srbija will provide wealth management clients with access to additional services and advice for the management, protection and transmission of their wealth. 

Its wealth planning solutions and investment advisory services will cover both domestic and foreign investments, which the group says are not yet widely available in the country.

Societe Generale first established an office in the Serbian capital of Belgrade in 1977 but this is its first dedicated private banking presence there.

“Initiated in 2010 with Komercni Banka in the Czech Republic and followed by Societe Generale’s subsidiary in Morocco in 2013 and in Croatia in 2014, Serbia represents a further step in Societe Generale’s strategy to continue to develop partnerships between its private bank and its overseas retail banking network,” said Societe Generale in a statement.

The group’s private banking assets under management stood at €116.8 billion ($130.2 billion) at the end of June 2016.