People Moves
Societe Generale Announces CEO For Asian Trust Arm

Societe Generale Private Banking has appointed
Steven Lim as chief executive officer of its
Singapore-registered public trust firm
SG Trust (Asia).
Lim is an industry veteran with over 23 years of experience in
the financial, trust, and wealth management sectors in the
region. He was most recently part of consulting firm Strategic
Associate and was with HSBC Trustee prior to that. He also holds
several directorship roles in Singapore Stock Exchange-listed
firms.
In his new role, Lim will be responsible for developing the
private bank's products and services designed for wealthy Asian
clients, particularly in areas such as succession
planning, transmission, and the protection and preservation of
family wealth. He reports to
Olivier Gougeon, the firm's CEO for South Asia.
SG Trust (Asia) is part of the private bank's wealth planning and
fiduciary services unit, which spans 14 locations worldwide. It
has a team of 25 financial engineers and wealth planners in the
region.