Eastspring Investments, the Singapore-headquartered asset management arm of Prudential Asia, has bolstered its Malaysian business with the hire of a new chief sales and marketing officer.

Effective immediately, Yap Siok Hoon assumes this key role, bringing with her some 16 years of financial industry experience, most recently as head of retail client solutions and services at Kenanga Investors. Before that, she worked for Hong Leong Asset Management.

In her new role, Yap will oversee both the retail and direct sales divisions. She will work closely with Lynn Cheah, the chief executive to whom she reports.

Eastspring Investments Berhad, the Malaysian business, manages around MYR22 billion ($6.9 billion) in portfolio mandates as at 30 June 2013. It has around 100 staff on the ground.