Strategy
SG Private Banking, US Group in Global Tie-Up

SG Private Banking, the global wealth management arm of
France’s Société Générale, and US-based
Rockefeller & Co have announced a global alliance to work
together to share areas of expertise and jointly serve the
financial needs of ultra high net worth individuals and family
offices around the world.
The move comes at a time when a number of the large international
wealth management players are planning to bolster their services
to single family offices, a sector that is becoming increasingly
important to the wealth industry.
In the tie-up, companies will continue to act as independent
entities but SG Private Banking has purchased a minority equity
interest in Rockefeller Financial Services, the parent company of
Rockefeller & Co.
The deal sees James McDonald, president and chief executive
officer of Rockefeller & Co joining the executive committee of SG
Private Banking.
Daniel Truchi, chief executive officer of SG Private Banking
and Marc I. Stern, Chairman of Société Générale Global Investment
Management and Services for North America, will join Rockefeller
& Co’s 11-member Board of Directors.
In a statement, Mr Truchi said: “This relationship with such a
highly regarded institution as Rockefeller & Co is an important
step in our development strategy globally and in North America.
It will increase SG Private Banking’s capability to provide a
dedicated offering to ultra high net worth clients and family
offices worldwide, a key client segment of our growth strategy.
SG Private Banking and its clients will also benefit from
Rockefeller & Co’s long-established record of investment success,
experience and know-how in wealth management and family office
services.”