Societe Generale alternatives unit, Lyxor Asset Management has set up a Tokyo-based Japanese branch. The Japanese unit will offer customised products for individual and institutional investors and distribute them through banks and other channels, according to a statement from the French bank. Paris-based Lyxor holds 26 per cent market share in European market for exchange-traded funds, and currently manages $94 billion in client assets. The new Japanese unit has no plan to offer Japan-based ETFs.