SEI, the investment, technology consultancy and advisory firm, has appointed Darren Bayley as UK solutions director for the SEI Wealth PlatformSM offering.

SEI, the investment, technology consultancy and advisory firm, has appointed Darren Bayley as UK solutions director for the SEI Wealth PlatformSM offering.

In this role, Bayley is responsible for building out the front office capabilities of the platform and leading the rollout of more sophisticated levels of front-office automation and functionality onto the platform, SEI said in a statement yesterday.

Bayley has worked in the UK advisory software space for 15 years. Previously he worked for Standard Life in a strategic deals role, targeting large IFA firms and banks; he has also held senior positions at Synaptic Systems, Avelo, and Focus Solutions.

The SEI Wealth Platform is an outsourcing solution for wealth managers. It provides wealth management organisations with the infrastructure, operations, and administrative support.

SEI manages or administers $529 billion in mutual fund and pooled or separately managed assets, including $219 billion in assets under management and $310 billion in client assets under administration.