Strategy
SBI Poised For Entry Into Private Banking

The
State Bank of India is looking to capture a greater portion
of India's high net worth market with the proposed establishment
of a separate private banking unit, the Business
Standard reports.
Details on the planned new firm are still in discussion, but
V Murali, the general manager of SBI's new businesses
division, reportedly said at the Private Banking India 2010
conference that it will target HNW individuals and families with
at least Rs1 crore (around $90,000) in investable assets.
SBI had already made its foray into the affluent scene with the
launch of an exclusive by-invitation-only branch in Hyderabad in
September this year.
The bank's close relationship with many of the country's small-
and medium-sized enterprises will be the main jump-off point of
the new private banking arm, Murali was quoted as saying.
The majority of the SME units are family-owned, making them
strong candidates to go on to seek private banking
services. According to the latest World Wealth Report by
Merrill Lynch and Capgemini, India holds the second fastest
growing HNW market in the Asia Pacific region, with the
number of HNW individuals with at least $1 million rising to
126,700 by 2009, from just around 84,000 in 2008.
SBI is the largest lender in India with a network of over 16,000
branches.