Technology
SagePoint Targets Family Office Efficiency, Keeps AI Options Open

This article draws on interviews for an upcoming report. The material explores how firms translate AI experimentation into practical value, including the choices around data, implementation and the economics of delivering wealth management services.
This article continues WealthBriefing’s interview series ahead of its forthcoming AI in Wealth Management research report, produced in partnership with Arta Finance.
For SagePoint
Capital Partners, AI offers a way to expand family office
services and examine private investment opportunities without
increasing the workload at the same pace. Winston Justice
(main picture), chief executive of the multi-family office
platform, described a business still early in its adoption of AI
but preparing to move quickly in selected areas.
Its priorities are practical: handling routine administration,
making information easier to find and helping a small team to
research the opportunities presented to clients.
“I’m going to put my investment in being flexible, not being tied
to one thing. Investment in technology must also leave room to
change direction.” Justice told this publication.
From information searches to family services
Justice described using AI to organise and retrieve data, and to
support systematic outreach to families based on information in
their profiles. These applications are intended to improve
the client experience while releasing the team from recurring
tasks which can be automated for efficiency. The next area
to look at will be family office administration.
Justice expects these tools to help the firm deliver more
tailored services while containing the staffing costs associated
with manual processes.
Building capacity for private deal research
A second priority is due diligence on private companies. Justice
said the firm’s athlete and entertainment business receives a
substantial volume of investment opportunities, creating demands
that a small team cannot easily meet through additional manual
research alone.
SagePoint has been using AI to support that research. Justice
sees potential to investigate opportunities in greater depth and
identify promising deals more quickly. That makes research
capacity a service question as well as an operational one.
Justice wants the firm to respond to the volume of opportunities
families receive, using AI to help its team get to quality deals
faster and investigate them more thoroughly.
Together, these two areas illustrate SagePoint’s intended
approach: use technology to absorb routine work and strengthen
the information available to the people serving clients.
Protecting data and testing quality
The implementation questions remain significant. Justice
identified protecting client data, the standard of outputs
and the ability to maintain that standard as issues the firm is
working through.
“We just want to protect client data,” he said. “We don’t want to
put that on an open platform.”
Skills are another consideration and new recruits
bring strong AI capabilities and an interest in applying
them.
For Justice, the strategic question is how effectively the
business can adapt as the available technology changes. For
an emerging platform, that flexibility means choosing
applications around service needs while retaining the ability to
reassess tools as capabilities and business requirements evolve.
As mentioned above, this article draws on interviews for the AI in Wealth Management Research Report, produced in partnership with Arta Finance and due for publication in Q4 2026. The report will bring together survey findings and further interview insights. Professionals working in private banking and wealth management are invited to contribute their views by completing the survey.