RBS has appointed Ian Ewart to a new role overseeing marketing and communications for all its wealth brands.

Royal Bank of Scotland has appointed Ian Ewart as director of marketing for its wealth division, a newly-created global role in which he assumes responsibility for the marketing and communications strategy across its four international brands.

Ewart’s new role encompasses responsibility for marketing and communications across Coutts & Co, RBS Coutts, RBS International and Adam & Company, and he is charged in particular with spearheading the group's efforts to enhance all aspects of the client experience, RBS said in a statement. He will join the executive committee of the wealth division, and report to Rory Tapner, chief executive of the unit.

Ewart was latterly head of international marketing at Bank of America Merrill Lynch, before which he held senior marketing positions at Barclays Wealth, HSBC Private Bank, UBP and Lloyds TSB Private Bank.

In related news, this week also saw RBS Coutts appoint Varun Minocha to lead its non-resident Indian business in North Asia. Minocha had been an investor advisor for the private bank since November 2009, before which he was a banker at the NRI division of BoA Merrill Lynch.