RBC Wealth Management has set up a new London-based Eastern European desk with the hire of Justyna Jackholt as a director. She previously worked at Clariden Leu, the Swiss bank, in the UK.

Jackholt will act as a relationship manager responsible for serving eastern European clients, reporting to Philip Harris, head of private client wealth management in the UK.

Further senior appointments to the desk are expected over the next few months, RBC said in a statement late yesterday.

At Clariden Leu, Jackholt was a vice president in its London office. She previously worked for the European Bank for Reconstruction and Development, where she was responsible for business development focusing on a variety of initiatives across central and eastern Europe, the Balkans and central Asia.

RBC Wealth Management has embarked on a multi-year global advertising campaign targeting high net worth individuals and their advisors. The campaign marks the first time the bank specifically targets global wealth clients, and will use both print and online channels to reach the high net worth market and their intermediary advisors, including lawyers and accountants.

Globally, RBC Wealth Management has more than C$525 billion (around $501.8 billion) of assets under administration, more than C$310 billion of assets under management, and approximately 4,500 financial consultants, advisors, private bankers and trust officers.