Investment firms Quilter and Cheviot Asset Management have combined to create a new brand in the investment management sector - the newly formed Quilter Cheviot - which will become one of the largest independently owned investment managers in the UK, with £14.2 billion ($21.14 billion) of assets under management and 176 investment managers based across the UK, Jersey and Ireland.

The move to the new brand means that the Quilter Cheviot brand will launch, including a new logo and website, the "Quilter & Co Limited" entity will be renamed "Quilter Cheviot Limited" with the trading names "Quilter Cheviot" and "Quilter Cheviot Investment Management". All clients will be migrated to this legal entity, providing regulatory streamlining.

Quilter Cheviot will focus on the structure and management of bespoke portfolios for private clients, professional intermediaries, charities, trusts and pension funds through its Discretionary Portfolio Service. 

Quilter Cheviot has over £12 billion in funds under management, comprised of £8.3 billion and £4.2 billion from Quilter and Cheviot respectively.