Two thirds of private banking clients cite the personalised service they receive as the main reason for selecting their private banks, according to a survey by London-based Butterfield Private Bank. Increasingly, online banking and relationship management are seen as key drivers towards tailor-made banking services. The increased demand for a “personal touch” supports a notable upsurge in demand for private bank solutions over the past five years, according to the survey. Almost half indicated that they had become private bank customers within that period, pointing towards healthy future growth prospects for the industry as a whole: 15 per cent of those surveyed were under the age of 45. George Bogucki, managing director of Butterfield Private Bank, said: “We take great pride in our committed approach to providing a bespoke banking service. Indeed, we recently set up a new entrepreneurial division to deal specifically with this growing pool of successful young businesspeople.”