Prime Value Asset Management, the Australian boutique equities management firm, has named a new national distribution manager.

Jake Ireland moves to the company from Russell Investment Group, where he previously served as advisor partnership manager. Before that, he was a business development associate at Goldman Sachs JB Were Asset Management. 

Prime Value started out managing family offices in the late 1990s and eventually grew to manage investments across various platforms. Now, it is available on a number of platforms, including Macquarie Wrap, BT Wrap, Asgard and FirstWrap. To-date, the company manages some A$300 million ($316 million) in assets.