Wealth Strategies
Populism Forces Central Banks' Hands - A View From Lombard Odier

Lombard Odier Investment Managers ponders the need to understand "behavioural macroeconomics" as central banks grapple with the impact of rising political populism.
This publication is looking at the whole field of behavioural
finance and economics in the next few weeks. It is a growing
field and perhaps garnering fewer column inches and press
releases than ESG investing, but arguably just as important, if
not more so.
Behavioural economics gets away from the idea of humans as
unemotional decision-makers, noting that regrets about losses can
be greater than pleasure at gains, and it observes how “crowd
behaviour” drives markets in some ways. Any analysis of booms and
busts, or indeed political, social and cultural trends, draws on
these insights.
A few weeks ago, behavioural economics trailblazer Richard
Thaler, who in 2017 won a Nobel Prize in Economics (joining an
illustrious list of Chicago university Nobel winners, such as
Milton Friedman), gave the area new prominence. Dr Thaler’s work
on the subject has inspired writers such as Michael Lewis, writer
of The Big Short and other books, to look at the actual conduct
of people in markets. It is an evolving field, and remains
controversial. (Like all such ideas, how it is used is
important.)
These insights apply to politics. And the rise of political
populism (a term that can be notoriously vague) in countries such
as the US, Italy and France, calls forth policy responses. What,
for example, should central bankers do if there are calls for
higher public spending, tax changes and regulations that might
affect inflation, growth and unemployment? When a “populist” such
as US President Donald Trump hikes tariffs, what should central
banks do beyond just turning on the taps?
To try and answer some of these questions is Salman Ahmed, chief
investment strategist at Lombard
Odier Investment Managers. The editors of this news service
are pleased to share these views with readers and, of course,
those who want to respond can do so. Email the editors at
tom.burroughes@wealthbriefing.com
and Jackie.bennion@clearviewpublishing.com
Monetary policy is ripe for a paradigm shift. Developed market
central banks are underestimating the impact that populism could
have if monetary policy does not take into account income
inequality, and fast. Monetary Policy frameworks need to
incorporate a "behavioural macroeconomics" based approach that
directly takes into account the emotions and psychology of
economic agents.
Despite three decades of unprecedented global growth, rising
consciousness around inequality is reshaping the economic and
investment landscape. The rich have been getting richer almost
everywhere over the last 35 years, but, generally speaking,
neither the middle classes nor the bottom half have fared well in
major developed or emerging economies. Globalisation and
technology are partly to blame for unevenly rewarding skilled
labour and changing the interplay between capital and labour
returns. But the debate around central bank’s role in
exacerbating inequalities is certainly getting more attention –
and rightly so.
Consumer price inflation has been the key macro variable driving
monetary policy since the early 1990s and it is now the framework
for many central banks across the world. However, since the 2008
financial crisis, monetary policy has expanded beyond simply
setting interest rates as the policy response focused on
protecting economies from depression-type conditions.
It is now well accepted that quantitative easing, for example,
has worked through a portfolio rebalancing effect as central
banks tried to reignite “animal spirits”, incentivizing people to
hold riskier assets. Key architects of QE, such as Ben Bernanke,
have downplayed the impact that such aggressive monetary policy
has had on inequality.
David McWilliams argued in the Financial Times recently
that the Federal Reserve’s effort to stave off a depression sowed
the seeds of generational revolt between the Baby Boomers and
Millennials.
Rising inequality has been an important factor in the sharp
upturn in US and European populism. The ascent of the “Trump
phenomenon” now appears more than an aberration as it spreads to
the hard left and strengthens. In Europe, the ascent of populism
in Italy is clear cut, whilst, in Germany, the far-right
Alternative for Germany party has enjoyed a resurgence following
the 2015 migration policy change. In France, images of ‘gilets
jaunes’ protests have been sobering.
These shifts will likely have long-term implications for western
political and economic order, which central banks are not immune
from.
For example, the Fed’s quick and profound pivot during the first
quarter of 2019 came against a backdrop of intense presidential
pressure, despite the Fed protesting its independence. Fed Chair,
Jerome Powell, down-played the role of equity markets in
determining financial conditions in December, but by March, the
rhetoric completely reversed and the Fed made a significant leap
towards employing consumer price-level targeting. This is the
most rapid and profound shift we have seen outside recession
years.
In today’s populist era, central bank policy in liberal
democracies needs to incorporate consideration of
inequality-driven anger because it will likely be a strong
influence on future political realities. In financial markets,
the case for behavioural finance is well understood, and central
banks can learn from this approach to incorporate behavioural
macroeconomics into their reaction functions.
This is particularly important in Europe where there is complete
aversion to meaningfully altering fiscal policy, even though tax
policy plays a critical role in ‘correcting’ unfair income
distribution effects resulting from monetary policy.
A major rethink of the European Central Bank’s (ECB) reaction
function is urgently required. The bank needs a more focused,
credible and visible commitment towards fulfilling its 2 per cent
inflation target. It also urgently needs a broader set of policy
tools such as targeted large-scale credit deployment to SMEs and
mid/low-income groups, in spite of the potential risk of capital
misallocation. This is especially true if the likelihood of
another economic downturn continues to rise. Indeed, milder
versions of money-financed fiscal policy, such as that seen
during wartimes, needs to be put on the table as a serious
option.
It is important to remember that if a serious downturn were to
hit the single currency area, the consequent political
implications would be more forcefully charged by the current rise
in populism. The nature of democratically-elected government
implies that if technocratic institutions such as the ECB
continue to interpret their mandates in a narrow way, they may
inadvertently add to the populist pressure.
Indeed, if this plays out, as we are seeing in Italy, it could
have powerful knock-on effects on the shape and scope of the
central bank’s mandate going forward, if not the future of the
union itself.
All in all, avoiding a recession is an economic and political
imperative as current paradigms are under serious threat of being
permanently dislodged. The time has come to rethink central
banks’ reaction function to reflect behavioural macroeconomics.