Institutional managers PIMCO and Loomis Sayles lead in garnering brand loyalty from their current clients, according to a new report from Cogent Research.

The two topped 23 institutional managers measured on brand loyalty in Cogent’s inaugural study, Institutional Investor Brandscape.

Across 10 aspects of client experience, PIMCO and Loomis wrestle for top billing on most attributes, including those critical to garnering loyalty: investment performance, investment philosophy and investment team.

Vanguard outperforms all other managers on fees, while State Street Global Advisors takes the lead in relationship management.

Vanguard placed third overall and appears to be rapidly building its reputation among institutional clients, according to Cogent.

Rounding out the top 10 are: Dodge & Cox, State Street Global Advisors, Wellington Management Company, T. Rowe Price, Morgan Stanley Investment Management, Lord Abbett and Western Asset Management Company.

The survey queried 590 institutional investors with more than $20 million in investable assets each.