Paradigm Partners, the independent IFA support services business, has named Matt King as an appointed representative to its advisor network, Paradigm Financial Advisers, effective immediately.

King, who is principal of London-based wealth managers The Investment Partnership, will join his former team, which left the network in April 2010 to set up the new business ahead of his arrival.

King set up The Investment Company in 1992 with the aim of offering a more individual and bespoke service to his clients.

Under the arrangement with Paradigm, the business will use the services on offer to advisors through the PFA network, aiming to allow King and his five-strong team to concentrate on advising clients.

PFA was launched by Paradigm in 2009.