Market Research
Oxford Business School Launches Financial Literacy Programme

Low financial literacy does not just cause problems for people's living standards, it can affect physical and mental health.
The University of Oxford’s Saïd Business School is launching a
new five-year research programme to address problems caused by a
lack of financial literacy. Capital.com, a European fintech
platform, has donated £1.5 million ($1.75 million) to the
initiative.
A new research laboratory will be led by Dr Shumiao Ouyang, whose
previous work has examined how consumers of financial products
can be influenced towards healthier financial decision-making,
and Professor Pinar Ozcan, lead of the Oxford Future of
Finance and Technology Initiative, whose research looks
into creating corporate environments that prioritise
customer wellbeing.
The research will examine the causes and prevalence of financial
illiteracy and provide policy recommendations for effective,
data-informed financial education programmes.
The business school defines financial literacy as “the overall
health of an individual’s financial life, including their ability
to attain financial security and prevent stress.”
Citing data to underscore the scope of the problem, the business
school said only one third of the world’s adult population can
perform basic financial tasks and be considered financially
literate; in the US, more than 40 per cent of employees run out
of money before their next pay date and are four times more
likely to be suffering from depression and anxiety; a recent UK
survey showed that nearly half the adult population suffers from
“money worries,” with younger adults and ethnic minorities
being more severely affected; the situation is even starker in
developing countries.
“Lack of financial education doesn’t just affect people’s wallets
– it takes a toll on their mental and physical health and
limits their ability to plan for the future,” Professor Ozcan
said.
The Oxford team will work with experts from Capital.com, whose
client trading volumes exceeded $1.7 trillion in 2024. Viktor
Prokopenya, Capital.com’s founder, said: “Capital.com’s mission
has always been to help people make better financial decisions by
giving them the tools, resources and education they need to save,
invest and trade with confidence. My life was transformed after
learning financial skills and I hope this partnership with the
University of Oxford can create new solutions that can have a
similarly transformative impact on the lives of others."
The team will also work together on data analysis to create
new features and games aimed at developing investors’ financial
skills. These interventions aim to reduce financial
vulnerability, enhance consumer confidence, and contribute to the
development of more resilient economies.
A team of five academics and a communications manager will work
on two research themes: behavioural finance, and corporate social
responsibility.
The behavioural finance theme will be led by Dr Ouyang, and the
CSR area will be led by Professor Ozcan.