Despite their fierce rivalry in the financial sector, Jersey and Guernsey have decided to jointly develop a new web-based service to promote...

Despite their fierce rivalry in the financial sector, Jersey and Guernsey have decided to jointly develop a new web-based service to promote the attractions of both jurisdictions. The new website—www.offshoresearch.com—aims to lead investors and business introducers to the financial services available in the Channel Islands. It is one of the first times the two Channel Islands have cooperated in a major marketing initiative in which the two centres are presented as partners in the provision of offshore financial services. Presented as an online directory and web resource, www.offshoresearch.com is structured by jurisdiction and sector, spanning accounting, legal, banking, insurance, investment and trust. It also contains a news section. The project has been developed jointly by advertising agency The Partnership and web design firm Byte Art.