Guildford-based Premier Asset Management and Novia, the UK wrap platform provider, have entered a partnership to provide discretionary fund management services for advisor firms.

The new service will give client firms access to both Premier’s specialist third-party discretionary fund management and fast, efficient trading across multiple investment classes through Novia’s platform technology, the firms said in a statement.

“This is another important relationship for us as we continue to ensure advisors who wish to have discretionary manager support are offered a choice of the best talent in the industry. We’re seeing steady growth in the use of model portfolios, which Premier can provide as well as bespoke portfolio management for individuals, charities or corporates,” said Bill Vasilieff, Novia’s chief executive.

Simon Weldon, Premier’s managing director, added that relationships with full wrap providers such as Novia were essential for his firm as the investment landscape continues to evolve. “We need to access a wide range of traditional assets as well more innovative investment vehicles to manage clients’ capital and we can do just that through the Novia wrap service,” he said.