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NorthStar unveils new product suite

FWR Staff 19 April 2006

NorthStar unveils new product suite

Advisor technology provider adds “key functionality”. Wealth-management software maker NorthStar Systems International has released its NorthStar 4.0 technology in a bid to improve workflow integration for brokerage- and bank-based financial advisors, asset managers and service providers to registered investment advisors.

“Wealth management firms are moving away from a brokerage, security-centric, application-island environment, and are focused on deploying integrated advisory functionality in 2006,” says Juergen Dittgen, head of product management and field services for NorthStar. “NorthStar 4.0 directly addresses the functional needs we hear from our clients and prospects, and will allow those firms to gain an edge in the increasingly competitive wealth-management industry.”

NorthStar's 4.0 suite is meant to help advisors acquire, implement and manage client assets in a “holistic” and compliant manner, according to a company press release. The enhancements include a unified asset-allocation process, streamlined client profiling, investment selection capabilities and a kind of command-center "dashboard" to centralize information needed daily.

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San Francisco-based NorthStar, which changed its name from Oxygen Software early in 2004, has received funding from venture capital firms Benchmark Capital, H.I.G. Capital, Chess Ventures and Silicon Valley Bank as well as Goldman Sachs, Morgan Stanley and Merrill Lynch . -FWR

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