New York-based software firm NorthStar Systems International has launched a new version of its flagship wealth management product, NorthStar 6.0.

NorthStar 6.0 is aimed at offering a more personalised and intuitive user experience and its web interface has been designed to have similarities to social networking sites and search engines.

In addition to these improvements to the system’s usability, NorthStar 6.0 allows advisors to initiate communication with clients, generating proposals, investment policy updates, and consolidated client reports via integrated wealth management processes.

“Our goal with this release was to solidify user adoption, making NorthStar a must-have application for the advisor, and the advisor in turn indispensable to their clients. This dynamic will help firms retain clients and grow their business.

“In our testing with beta users, the term we were hearing in the feedback was ‘sticky’, which is right where we want to be, for advisors to use NorthStar as the central point of communication and interaction with their clients,” said Bob Skea, NorthStar’s president.