Gasaway to lead software maker’s “next-level” marketing. Wealth- and asset-management software maker NorthStar Systems International has hired Rick Gasaway to lead its sales efforts. He had been in charge of sales and marketing at investment research and technology provider Morningstar.

“Rick Gasaway is a financial service technology leader who demonstrated as head of sales for Morningstar his ability to build strong customer value around the advisor workstation and consistently meet or exceed financial expectations while building a global brand,” says NorthStar CEO Robert Zangrillo. He adds that he is looking to Gasaway “to help take NorthStar to the next level and deliver strong and consistent results.”

Gasaway seems keen on his new job. “I am excited about this challenge and to be a part of the executive management team at NorthStar,” he says. “Having sold into the financial services industry for several years, I believe NorthStar has all the ingredients to succeed.” Those ingredients, he elaborates, are “best-in-class products, a superior web services based wealth management technology platform, outstanding alliance partners and world-class people.”

About three months ago San Francisco-based NorthStar rolled out its 3.0 technology suite for brokerages, banks, asset managers and technology providers to registered investment advisors .

NorthStar, which changed its name from Oxygen Software early in 2004, has received funding from venture capital firms Benchmark Capital, H.I.G. Capital, Chess Ventures and Silicon Valley Bank as well as Goldman Sachs, Morgan Stanley and Merrill Lynch. –FWR