A new promotional website is to launch in January 2009 which will enable consumers to rank financial advisors.

The wealth management website, called Rubii.co.uk, will allow UK consumers to search a database of financial advisors, along with viewing user comments on the quality of service and advice they provide.

Users of Rubii.co.uk will be given the opportunity to rank financial advisors, and those who are highly rated will then receive a prominent position on the site.

Financial advisors wishing to be featured on the website will be able to register and create a profile on Rubii.co.uk free of charge. Advisers will, however, be charged a variable fee depending on the type of lead once they have accepted a meeting with a client.

The site will also provide lifestyle and finance-related content by industry experts and the registered advisors themselves.