Citi has appointed a new regional head of client sales management for the financial institution segment in Asia Pacific for securities and fund services.

Jervis Smith will be responsible for managing sales and client coverage teams across the SFS business in 17 markets in Asia Pacific, reporting to David Russell, regional head, Asia Pacific for securities and fund services, and Dirk Jones, global head financial institutions. He will also be a member of the Citi Transaction Services Asia Pacific management team, according to a statement released yesterday by the firm.

“Jervis brings with him almost 30 years of banking experience and a deep knowledge of the securities and fund services business, having served most recently as the global client executive head for our SFS business based in London,” Russell said.

“Under Jervis’ leadership, we will be looking to expand our securities and fund services across Asia Pacific and enhance our ability to create solutions that holistically address client needs across our full range of capabilities and solutions,” he continued.

Smith, who relocates from London, joined Citi in 1994 and has held a number of sales and relationship management roles for financial institutions for Citi in London and New York. Prior to joining Citi, he served as executive director of the Financial and General Bank based in London for eight years, and was with the National Westminster Bank from 1982-1986.  

Citi’s securities and fund services business is a division within Citi Transaction Services serving issuers, investors and intermediaries worldwide. With $13.2 trillion of assets under custody, Citi claims to have the largest industry proprietary network in 62 markets, with direct custody offering in 17 markets across Asia Pacific.