Raymond James Financial is aiming to improve communication between clients and the firm's St Petersburg headquarters with the recent appointment of Tim Killgoar as director of client experience.

Killgoar has been with the company for two years, working on a variety of projects and assisting the firm's chairman, Tom James. Prior to Raymond James, he worked for Bank of America in North Carolina.

In his new capacity, he will be responsible for ensuring that clients have smooth access to the company's main office. Some of the projects on which he will focus include process refinement, channel integration, marketing research, and other factors that influence client communication services, the firm said. He reports directly to Michael White, the head of marketing.

"I will work on complementing what advisors do on a day-to-day basis and supporting their relationships with clients. They have the primary relationship with investors, and at the home office, we have a lot of interaction, too," Killgoar said.

Raymond James has $231 billion in total client assets.