A new service has been rolled out to tap into rising client demand for financial advice based on personal goals, and which is delivered digitally.

North Capital, a fee-only RIA, is launching Evisor.com to capitalise on client demand for financial advice that reflects their personal goals and is delivered digitally.

The firm provides advisory services and discretionary investment management to individuals, families and institutions, and for its new offering has linked up with the wealth tech platform Vanare, which recently acquired NestEgg Wealth.

The partnership is part of a wider industry trend around digital interaction and service, and client demand for investment strategies that more closley mirror their personal and life goals. As interest in both areas gain ground, opportunities are being created for technology firms and RIAs - separately and collaboratively - to provide a type of service that is quite different, but which also complements, the "traditional" advisor-client relationship.

In another recent example of this, last month Texas-based First Rate unveiled a new tool focused on goals-based investment reporting.

“As the industry accepts that more clients judge the success of their portfolios based on their life goals as opposed to just benchmarks, firms will need to adjust the way they demonstrate value,” said Darrin Courtney, research director at CEB Tower Group.

North Capital's partnership with Vanare will allow investors to set their financial goals online, which will then be combined with a behavioural risk questionnaire to create and implement an asset allocation. The offering will be available to clients with any investable asset amount.

“Central to our approach is the ability to relate a client's savings and investments to their cash flow needs and goals in an intuitive and actionable way,” said Jim Dowd, chief executive at North Capital.

North Capital has over 100 clients and 400 discretionary accounts, with offices in San Francisco, Salt Lake City and Benicia, California.