Long time financial advisors Steve Jones and Seth Gunderson have recently launched a new investment firm that caters to individuals, families and business owners.

Tenacity Investment Group, whose services will be offered through Raymond James Financial Services, is the brainchild of two individuals with over 30 years of experience as broker/dealers. Jones, the president, was most recently a vice president and financial advisor at Wells Fargo. Gunderson, who takes on the role as vice president, is also from Wells Fargo and previously served clients at US Bancorp and Key Investments.

Joining them is Mindy Kennie, the firm's assistant vice president and office manager. Kennie has served at the likes of Morgan Stanley, Ameriprise and Bank of America.

Jones and Gunderson manage a combined $140 million in client assets and have a total production of over $1 million.

Raymond James operates through more than 3,200 financial advisors in 2,000 offices in the US.