London-based data companies, Matrix Data and Prospecting for Gold have combined their respective investment and fundraising data to target h...

London-based data companies, Matrix Data and Prospecting for Gold have combined their respective investment and fundraising data to target high net worth individuals by launching a new database called MID-AS. The 250,000 record database provides extensively researched information on people typically worth over £1 million ($1.89 million) divided into six wealth bands. Matrix Data specialises in collecting stock market transactions with specific focus on wealth accumulation and tax benefits taken by investors, whereas Prospecting for Gold provides the fundraising sector with extensive research on wealthy people. The online version of MID-AS allows users to upload their own data and variables to enrich the analysis generated.