Credit Suisse has appointed a new chief executive, president and representative director of Credit Suisse Securities Japan, effective 22 March 2013.

Martin Keeble will be responsible for all the business activities of Credit Suisse Securities Japan encompassing its private banking and wealth management, and investment banking divisions. He will continue to be based in Tokyo and report to Eric Varvel , Credit Suisse’s CEO for Asia Pacific, according to a statement released yesterday by the Zurich-listed bank.

“Martin brings extensive experience of working in Japan. Japan is a key country both for our private banking and wealth management division, where we are successfully building a differentiated wealth management business, and for our global investment banking division, from which we serve institutional and corporate clients from all over the world,” Varvel said.

Prior to joining Credit Suisse in 2000, Keeble was deputy branch manager and head of sales and trading and dealing at Schroder Securities in Japan. He has also worked for firms, including Nikko Europe Limited in London and Smith New Court Securities in Tokyo, dealing in Japanese equities.

As reported last month, the global private banking and wealth management arm of Credit Suisse logged pre-tax income of SFr911 million (around $1.0 billion) in the fourth quarter of 2012, up sharply from SFr532 million a year before.

Net revenues in this business segment, at SFr3.334 billion in Q4, were stable from the previous quarter of last year, reflecting a “significant” rise in transaction and performance-based revenues, offset by declines in other revenue sources, according to the bank. Net interest income and recurring commissions and fees were flat.

Pre-tax income among the wealth management clients unit was SFr490 million, down 2 per cent on the previous quarter; net revenues were stable at SFr2.209 billion.