Wall Street veteran Elle Kaplan has launched a New York-based boutique investment company that specializes in the needs of individual investors. 

Lexion Capital Management was founded in November 2010 and was initially open to accounts of personal friends and family, but is now being offered to other investors, the firm says. 

Presently, the company is preparing to introduce a new division dedicated to investors with at least $150,000 in their portfolios before the end of the year. Plans to launch Elle Kaplan Quant, a hedge fund that operates via proprietary trading, are also in the works for 2012. 

Kaplan previously served as vice president and financial advisor in the New York office of Bernstein Global Wealth Management, managing some $110 billion in private client assets, and also used to work for JP Morgan Chase.