National Australia Bank, the Australian wealth management firm, has launched a new private wealth brand in Asia with aim to capture a larger share of the region's expanding private client market.

NAB Private Wealth Asia offers the same services as the original NAB Private Wealth brand in Australia and New Zealand, such as providing a dedicated banker to cater to the wealth management needs of corporate executives, professionals, women with wealth and Australia and New Zealand-linked individuals. NAB Private Wealth currently operates in Japan and Singapore and in Hong Kong, through its wholly-owned unit Calibre Asset Management.

"With Australia's increasing focus on close integration with the region in this Asian century... our priority in expanding our business to Asia is to deliver a consistent experience our clients, irrespective of where they are located," said Angela Mentis, executive general manager for NAB Private Wealth.

National Australia Bank has been in business for over 40 years in Asia and has focused on servicing Asian clients with Australia and New Zealand linkages, or those interested in local investments and assets. The firm said that opening an Asia-dedicated arm will help boost its competitive advantage.