Morgan Stanley has named Jon Bendall as the new chief operating officer for its private wealth management operations in the Europe, Middle East and Africa region, according to an internal memo seen by WealthBriefing.

Bendall joins the firm from Standard Chartered, where he was COO of private banking across the western hemisphere, including Europe and the Americas, a position to which he was appointed in February 2010.

Prior to this, Bendall lead business strategy and execution for Citi Private Bank in Europe for three years.

In his new role, which is based in London, he will report to Pavlos Bailas, head of private wealth management for EMEA. He will focus on the execution of the firm’s strategic growth priorities, aiming to continue growing its footprint in the region and further develop client services.