Strategy
Morgan, Goldman Move Good for Wealth Management say Analysts

Every Monday morning seems to bring a fresh surprise to brighten
up the start to the week and yesterday’s was the historic
announcement that both
Morgan Stanley and
Goldman Sachs have moved over to deposit taking bank status
after 75 years of being in the investment banking arena.
So what might this change mean for these venerable institutions’
wealth management businesses?
“They haven't converted they changed their status; it will take
either significant banking acquisitions on their parts or mergers
with banks before they are true net deposit gatherers,” points
out
Ray Soudah, founder of
MillenniumAssociates, the Swiss-based wealth management
M&A boutique.
“In any case as to their wealth management strategies it remains
to be seen but I would imagine it to be more serious given the
lower capital required compared to investment banking,” he told
WealthBriefing.
“Structurally, this confirms what I had been saying since the
Bank of America/Merrill Lynch deal,” said
Robert Ellis, New York-based senior analyst at
Celent.
“The universal bank model of Europe and Asia is now the preferred
model for the US. Investment banks will have large retail deposit
bases to raise low-cost funds, which they will use in proprietary
trading with FDIC backstopping them.
“They will also develop product in the investment bank and try to
push it through the retail brokerage. All in all, a bad deal for
taxpayers and the government; a great deal for investment banks,
at least the ones left,” he said.
Scorpio Partnership’s
Sebastian Dovey takes a very positive view of the potential
outcome.
"The development presents these two firms with a fantastic
opportunity to finally build modern private investment banking
solution that actually can offer banking services for top tier
clients,” said the think tank’s managing partner.
“It will need a strong vision and structure to succeed. The key
will be to build the proposition sufficiently well in order to
convince the target audience at a time when trust for financial
institutions is at an all time low," he said.
Independent wealth management consultant
Bruce Weatherill does not believe that the pair will become
retail banks as they are known in the UK but sees it as an
important move to be able to take deposits.
“What will be interesting will be the size of their tier 1 and
other capital requirements and what will be required in relation
to their trading positions, this is the key question,” he
said.
“All the work done on BASEL 2/3 will need to be scrutinised again
with this move and also because of the recent turmoil in the
market.”