The Private Client Reserve, a unit of Minneapolis, MN-based US Bank, has made two senior hires spanning Naples, FL, and the San Francisco Bay Area.

In Naples, Jason Philips joins as vice president and private banker. Meanwhile, Neil O’Keeffe starts as vice president and wealth management consultant in the Bay Area, spanning San Francisco, Palo Alto, and San Jose.

Philips has over a decade of experience working for US Bank and in his new role will serve high net worth individuals and families. He previously worked in the commercial banking division and consumer banking.

Meanwhile, O’Keeffe will work with wealthy families, business owners, foundations and individuals. US Bank said he joins the PCR with experience in complex wealth and multi-generational estate planning. He previously served as a director at AllianceBernstein Institutional Investments and prior to that was a vice president and financial advisor at Bernstein Global Wealth Management.

In previous news, US Bank ended a string of November hires with the addition of three senior vice presidents to the Private Client Reserve in Florida.

In Palm Beach, Gwendolyn Boykin and Nicholas Pollared joined as a senior vice president/senior trust officer and senior vice president/banking manager respectively. Meanwhile, Jack Randall joined as a senior vice president and wealth management advisor in Naples.

The PCR targets HNW clients with over $1 million in investable assets.