Strategy
Lombard Odier Takes Aim At Thai Wealth Market Through Strategic Partnership

Lombard Odier has signed an agreement with a Thailand bank to expand its footprint in Asia.
Lombard Odier
said today it has signed a strategic agreement with Kasikornbank to expand
its footprint in Asia and offer the Thai bank’s private clients
access to investment solutions and wealth management
expertise.
The Swiss private banking house said this move is the latest in a
number of strategic alliances designed to widen its Asia-Pacific
footprint. Since 2012, it has entered partnership agreements with
Australian wealth manager JBWere and South Korea’s Kookmin Bank.
Other Western firms, such as Swiss banks, have taken the same
route as a way of penetrating the lucrative Asia market. Rival
Swiss bank Julius
Baer, for example, in 2011 forged a partnership with Macquarie, the Australian
bank, through which these firms offer services to each other’s
clients. Vontobel has a similar partnership agreement with
Australia & New Zealand Banking Group.
“This partnership with a leading Thai financial institution will
allow us to enter the market in a significant way,” Vincent
Duhamel, head of Asia at Lombard Odier, said in a statement.
According to the memorandum of understanding, Lombard Odier will
manage global investment funds on behalf of Kasikornbank’s
private clients in return for a management fee.
Under a separate arrangement, Lombard Odier will also act as an
exclusive offshore custodian for Kasikornbank clients, using
Singapore as a booking center. Kasikornbank clients with assets
under custody in Singapore will access Lombard Odier’s broad
network of private banking experts. Kasikornbank will refer high
net worth private clients to Lombard Odier, where appropriate,
while the Swiss firm will provide advisory training for the Thai
bank’s relationship managers and financial advisors, the
statement added.
"A key objective of this partnership was met to incorporate
Kasikornbank and Lombard Odier's experiences, thus contributing
to even higher international standards in our work," said
Banthoon Lamsam, chairman of the board and chief executive
officer of Kasikornbank.
"Our two banks will work together to see the wealth of our
customers grow to the highest levels possible, while risks will
be kept under even more systematic control. It is our hope
that we can fulfill the life aspirations of our clients and
create worry-free financial security," he said.