European commercial property developer Land Securities has officially launched what the UK-listed firm calls its “most luxurious project for 2013” in a move that appears aimed partly at wealthy overseas buyers from Asia and other overseas regions.

A press statement on the Kings Gate development, located in the Victoria area of central London, was sent to this publication from an address in Singapore, suggesting that Asian buyers are among those who might be in line to buy residences when the development is completed.

Featuring 100 “exquisite trophy residences”, the development is to be built within a 14-storey block on the East Building in Kings Gate, with residences ranging from studio flats to penthouse units priced from £710,000 (around $1.12 million) to £10 million. The project is due to be completed by the start of 2015, according to the statement.

The Victoria area of London – close to such famous sites as Buckingham Palace and the Houses of Parliament – has been put through a regeneration project in recent years. Land Securities said it has been driving the “rejuvenation” of the area under a £2 billion plan that runs to 2018.

Asian as well as buyers from other regions, such as the former Soviet Union and the Middle East, have played a key role in buying luxury properties in prime real estate areas of London in recent years, as they search for “real assets” amid economic uncertainties closer to home and due to perceptions that London is a safe haven for assets.