Strategy
Julius Baer Ditches Last Private Bank, Appoints New Manager

Julius Baer has re-branded the last of the three private banks it acquired from UBS last year. Ehinger & Armand von Ernst has now been r...
Julius Baer has re-branded the last of the three private banks it acquired from UBS last year. Ehinger & Armand von Ernst has now been re-branded as Bank Julius Baer. Jean-Pierre Klumpp, chief executive of Ehinger, will now be responsible for the whole of German-speaking Switzerland and Western Europe for Julius Baer. Ehinger has offices in Zurich, Basel and Berne. All these are expected to remain, although merged with existing Baer offices. It is not clear what will happen to the rest of Ehinger’s staff. "The union of the two institutions enables an innovative range of products and services to be offered, making us an extremely attractive partner for our customers internationally as well as locally" said Mr Klumpp in a statement. The move follows the re-branding of Ferrier Lullin and BDL Banco di Lugano earlier this year. Julius Baer, which bought the banks from UBS last September as well as GAM, said it has no plans to re-brand the London-based asset manager.