Strategy
Julius Baer Collaborates With Think Tank To Spot Next Big Investment Trends

Julius Baer has started a strategic cooperation with the Swiss think tank WIRE which will provide analysis and insights regarding trends in the fields of business, society, technology and life sciences.
Julius Baer has started a strategic cooperation with the Swiss
think tank WIRE which will provide analysis and insights
regarding trends in the fields of business, society, technology
and life sciences, complementing the Bank’s Next Generation
investment framework.
Julius Baer and
the Swiss think tank, Web for Interdisciplinary Research &
Expertise, or WIRE, are joining forces to explore long term
investment opportunities that fit with rising demand to meet
social and environmental demands.
WIRE will deliver analysis and insights on trends in business,
society, technology and life sciences, which Julius Baer says
will help its “next generation” strategy.
The think tank was founded in 2007 and carries out what it calls
“holistic analysis of long-term drivers of change and the early
detection of trends”.
WIRE is associated with the Collegium Helveticum, a joint
initiative of the University of Zurich and the ETH Zurich to
promote trans-disciplinary research and knowledge exchange. It
maintains a broad international network of experts and opinion
leaders.
The Zurich-listed bank announced last week that total assets
under management of SFr264 billion ($296.9 billion) rose by 4 per
cent from the end of last year; it continues to shift over money
as a result of its purchase of the Merrill Lynch International
Wealth Management business, the non-US wealth arm of Bank of
America.