New Office
Julius Baer's New Singapore Address Signals Commitment To Asian Growth

Bank Julius Baer has signed an eight-year deal with
MGPA to lease a prime office space in Singapore, as part of
its commitment to expand its business in the city state and the
rest of the region.
The 71,000 square foot space in Asia Square's Tower 1 is located
in the new downtown at Marina Bay, which is the largest in the
area. The site also houses an exclusive five-star luxury business
hotel, a landscaped plaza called The Cube, and a huge retail
space that caters to various needs of the high net worth
demographic. Asia Square has been gaining a lot of attention from
the banking, legal and professional services sectors since the
launch of Tower 1 six months ago. Tower 2 is expected to
completed by 2013.
"Singapore is important for our overall growth strategy in the
region. Our new address will support this plan. We will set up a
flagship office where our clients and employees can enjoy the
finest standards in client hospitality, privacy, and working
environment,"
Dr Thomas Meier, board member and chief executive for Asia
and the Middle East at the Swiss bank, said in a statement.
The Swiss bank, along with a number of its peers such as UBS,
Deutsche Bank and Standard Chartered, is targeting the Asia
region as crucial for future growth, particularly as domestic
markets have been hit by the financial crisis in recent years.
Asia, by contrast, has been mostly unscathed.
Julius Baer, whose total client assets amounts to SFr255 billion
as of June 2010, says Singapore is its alternative booking centre
to Switzerland and is the chosen regional office for Asia and the
Middle East.