As part of its continuing efforts to drive international awareness, finance industry promotional organisation Jersey Finance has made two new appointments to develop its overseas strategic planning.

Head of special projects Christine Whitfield will, among other initiatives, be analysing target locations for their business potential.  On the basis of her findings, she will consider the feasibility of opening promotional offices overseas.

She joins from Royal Bank of Canada where she was a director involved in the integration of Abacus with Royal Bank of Canada following its takeover in 2005.

Dara Lutes is the new head of marketing. Her role is to ensure a fully integrated approach to the marketing, promotional and public relations activities of Jersey Finance and to develop additional marketing activity including a focus on e-marketing. Most recently she has been responsible for marketing Sure Cable & Wireless in Jersey.