Swiss watch maker IWC has been ranked as the number one luxury watch brand by affluent consumers in the US familiar with the brand in a recent poll. IWC was selected out of a group including Patek Philippe, Breguet, Rolex and sister brands Vacheron Constantin and Cartier. “Not only are we the only Swiss watch brand founded by an American but we are also the only Swiss manufacturer based in the German-speaking part of Switzerland," said Benoit de Clerck, president of IWC. In total, 80.9 per cent of the brand familiar respondents declared that they would recommend IWC to people they care about versus a category average of 48.4 per cent.