Strategy
Investor Services Group Rebrands
The international firm, which operates in Europe, Asia and the Caribbean, has changed its name.
SGG Group, the international investor services group, has this
week rebranded under the new name of IQ-EQ. The change unites SGG,
First Names Group, Augentius, Iyer Practice and Viacert under one
single brand.
The group employs over 2,450 people across 23 jurisdictions, with
total assets under administration of more than $400 billion.
The new moniker is a play on the acronyms representing different
forms of human intelligence (IQ relates to conventional measures
of intelligence, EQ stands for emotional intelligence).
“Our new name brings together the rare combination of technical
expertise with a deep understanding of the needs of our clients.
To deliver for our clients depends not just on our ability to
provide expert services, but equally on how well we know them and
their business. We believe in personal relationships developed
over time. As a brand IQ-EQ perfectly embodies this thinking and
reflects who we are and what we bring to the sector,” Mark Pesco,
group CEO, said.